The services Instinct delivers for this event:

  • Concept Creation and Development
  • Project Planning, Budgeting & Reporting
  • Technical Production Management
  • Stage Management, Show Calling & Direction
  • Choreography & Musical Direction
  • Scriptwriting & Presentation Formatting
  • Registration management
  • Stakeholder management
  • Broadcasting liaison

Fashion Show Event Management

We all know Fashion show event management can be a huge undertaking. It will require a team of skilled event specialists, to deliver a seamless and successful fashion show. The team at Instinct was engaged by the Victoria Racing Club (VRC). This was the third year to produce and successfully deliver the “Fashions on the field” program, across all Melbourne Cup Carnival events, as well as some lead up event in some of the other states.
Fashion Show Event Management

VRC FASHIONS ON THE FIELD

Fashions on the Field (FOTF) is recognised as being Australia’s largest outdoor fashion event. The  four day event draws huge public and media interest before and during the annual Melbourne Cup Carnival.

Victoria Racing Club introduced the Fashion on the Field competition in 1962 as an initiative to ‘woo more women to the races’. It has since captured the imagination of many and heavily featured  in the news press, and has been growing rapidly in popularity, changing the perception of racing forever.

This is the 3rd year Instinct has been appointed the event managers for Fashions on the Field.

 

Fashion Show Event Management

Instinct Fashion Show Event Management Team

When there is so much media attention, managing a fashion show requires a skilled team that is able to support both the client’s and contestants needs, as well working to ensure that brand objectives are delivered for the main sponsors like Myer and Emirates.

Instinct’s team includes Show Callers, Back of House Managers, Talent Mangers, VIP Managers, Tally and Registration managers, working alongside VRC’s internal event team.

Fashion show event process

Instinct works closely with the client to discuss the enclosure design, site plans, stakeholder management, contestant choreography and talent sourcing to ensure we deliver an exceptional event for the hundreds of contestants who enter the Melbourne Cup Carnival each year.

Fashion Show Event Management

 

The services Instinct delivers for this event:

  • Concept Creation and Development
  • Project Planning, Budgeting & Reporting
  • Technical Production Management
  • Stage Management, Show Calling & Direction
  • Choreography & Musical Direction
  • Scriptwriting & Presentation Formatting
  • Registration management
  • Stakeholder management
  • Broadcasting liaison

Fashion Show Event Management