Building Launch – Lend Lease

Building Launch – Lend Lease Lifestyle Working

Celebrating the launch of their new 5-star energy rated Lifestyle Working building in Collins Street, Instinct had less than 2 weeks to pull together the design of the event, source all third party suppliers, and deliver an outstanding evening.

Set within the building’s unique atrium area the event required an innovative approach to facilitate: high end catering, live entertainment, stage presentations, video and multimedia displays, and tours of the entire building. Instinct worked closely with the building’s manager and key suppliers to facilitate all aspects of the event while showcasing the unique characteristics of the building. The biggest challenge was to ensure the event infrastructure not only worked functionally but aesthetically enhanced the building itself.

Building Launch – Layout & Logistics

Instinct created a core event hub by strategically locating the main bar, entertainment space, presentation stage, and concealed audio visual control area in and around the atriums industrial styled staircase. Extensive ‘hidden’ theatrical lighting was used to enhance the presentation area and accentuate the buildings architectural features. An illuminated bar and ‘glow’ spheres were selected to create the final decorative features throughout the atrium.

Building Launch – Client feedback

It was fun! – I’m glad its done with now, but I had a cracking time!!  You made my life so easy – and that is the first thing I should thank you for, but certainly not the only thing! On a low budget but with high expectations and incredibly short notice in a space that had not been designed as a function space (ie not a lot of power points, poor lighting, no designated kitchen or bar areas, etc), all of the know-how and expertise you guys provided was invaluable! My bosses all gave me incredible feedback on the function and thought the event was one of the best we have ever run, and so much of that credit needs to go to you and your team. Thank you for all of your help!

Samantha Goold, Lend Lease